How to get traffic to ecommerce site is one of the first things you need to learn, especially when you are just getting started with your venture. If you have a physical store, the traditional marketing strategies you use might not be applicable. What should you do, then? Although you can get an ecommerce SEO agency to get traffic for your site, you should also endeavour to learn the methods yourself. Here are a few tricks you need to master to attract more traffic to your ecommerce site in no time:
Use Your Physical Location to You Advantage
If your physical store is getting a lot of foot traffic, grab this chance to inform your customers that you actually have an official website where they can make online purchases if they want. You can hand out cards, leaflets, or even promotional coupons. A brick and mortar store and ecommerce site is a combination that can work well together.
Make the Most Out of Your External Ecommerce Platforms
Don’t hesitate to leverage your existing online real estate. Aside from your ecommerce site, chances are you also have platforms on other giants such as eBay and Amazon. Whenever appropriate and possible, inform your buyers on these platforms about your own site. After you have established a good and reliable brand, your customers might feel safer to buy directly from you instead.
Harness the Power of Markets and Events
If you don’t have a physical shop, you can attend markets and sales events in your area where you can sell your items to complement your ecommerce site. Again, inform people and hand out leaflets and other materials. If your shop is located in New York but you attended an event in Los Angeles, someone who likes your items might not be able to go on a trip just to purchase your goods. This is why you should inform them of your online platform.
Having your own social media profiles is great to drive traffic, attract customers, and retain your audience. A presence on sites such as Facebook and Instagram is a very effective additional real estate wherein you can reach out to potential customers in their home turf.
A blog filled with content marketing is perfect method on how to get traffic for ecommerce site coming from various places. This can boost your SEO efforts and your social presence and can even benefit your brand awareness and customer trust.
It might be worth it to develop a mini-site if you got your own line or range of a particular product. If you got a specialist selection, you can dedicate mini-site to an FAQ page that contains further details and information. It can be of big help for your SEO efforts and your mini-site’s visitors can have a direct link to your full primary ecommerce site. This is a great way to grow your online presence.
Now that you know some of the tricks on how to get traffic to ecommerce site, it is time for you to apply and put them into full action.